Tuesday, June 6, 2017

Who else wants a bigger mailing list?

  Who else wants a bigger mailing list? Totally silly question. If you're a marketer and you still have a pulse, then of course you want a bigger mailing list. So one way to grow your list is to simply start driving more traffic to your lead pages. But we're betting you're already working on that. So the other thing you can do is increase your conversion rate. In other words, the goal is to get more of your existing traffic to join your list. Check out these three awesome ways to do it... 1. Capture exit traffic. The folks leaving your site didn't see something they wanted. They didn't buy anything, they didn't join your list. But before they leave, you need to dangle something super-enticing in front of their noses. You need to get them on your list, because if they leave they probably won't be back. The solution: pull out your best lead magnet and offer it to anyone who's leaving your site. Make them an offer they can't refuse. 2. Brush up your sales copy. If prospects aren't opting into your list, you need to up your game. And that means polishing that sales copy on your lead page. Ask yourself: > Did you create an attention-getting headline? > Did you provide a bulleted list of benefits telling prospects why they should join your list? > Did you offer a call to action with a reason why prospects should join now? You'll want to test and track your sales copy to really optimize those conversions. And finally... 3. Give people something they really want. Here's a big problem... The visitors are reading a blog post. They're excited about the topic. But then they see an offer for a totally unrelated lead magnet. You know what happens? They have ZERO desire to join your list. Zero. Because their head is someplace else (namely, on the blog post they're reading). Point is, if you want to boost opt ins, you need to give people something they want. It needs to be directly related to what they’re looking right now. The solution? A content upgrade - give them a neatly formatted downloadable version of the blog post they're reading. And the best news of all... You can do this without any extra work. Just use the Post Gopher WordPress plugin to automatically convert all your blog posts to PDFs. It's a super-easy way to boost opt-ins and grow your list! http://bonuscrate.com/g/1987/15153/

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